For the release of Paws of Fury: The Legend of Hank, we developed social-first marketing campaigns designed to build awareness before release and sustain engagement post-launch. The creative focused on character-driven content and anime-inspired visuals to introduce the film’s cast, followed by a social review campaign that highlighted real audience reactions to reinforce credibility and conversation. The result was a cohesive social presence that supported the film’s release window while driving engagement through visually bold and platform-native creative.