Pemberton set out to launch 33 Yorkville as a landmark luxury condominium in one of Toronto’s most competitive downtown markets while simultaneously elevating its corporate brand. We developed and executed a full omni-channel go-to-market strategy, beginning with a suspense-driven teaser phase to build anticipation, followed by a full-funnel digital and social campaign designed to highlight exclusivity, craftsmanship, and lifestyle appeal. Through precise audience targeting and performance optimization, the campaign generated immediate momentum at launch—resulting in 100% of initial suites sold, over $1B in revenue within the first 10 days, a 50% month-over-month conversion rate lift, and a 36% lower CPA versus industry benchmarks.